Everyone engaged in an online business is looking for someone who may be interested in what they are promoting or offering. This means that everyone must spend sometime on lead generation.  In order to establish an effective lead generation campaign you need to identify your lead, think about what your lead is looking for, provide information your leads are looking for, provide a solution and stay in contact.

The first thing you need to do is set a profile for your ideal lead. This seems obvious but most people forget this step. Consider the basic demographics your lead should have. This would include gender, age, education, occupation, geographic location, etc. By focusing on your ideal lead you can narrow your campaign.

Think about what your lead is doing online. Where do they go? Where are they spending time? What are they spending their money on? What are they looking for? Use LinkedIn profiles of potential customers.

Provide a source of information for potential leads. Remember potential leads are looking for information. They are looking for help to satisfy a need or solve a problem. For effective lead generation you have to provide information that your potential leads are looking for or they won’t find you. Be clear about the information you can provide so that a potential lead will opt in with you instead of going somewhere else.

Your lead generation campaign should provide potential leads with a solution to their problem. This requires that you have a way to collect your potential leads information. Give your potential leads something for free in exchange for their name and email. This could be anything from a free report to a free video training. The key is that the information you are giving away must be relevant to your potential leads needs. The best type of lead is one that is asking you for information.

Stay in contact with your leads.  Would you invite someone to your home or business and ignore him or her? Use a Weber or some email marketing service to continue to provide your leads with relevant information that is designed to help them satisfy a need. If you want to sell an opportunity or product to a potential lead then build a relationship overtime that is based on value.

Lead Generation System

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This entry was posted on February 16, 2011 at 2:44 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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